Tascha Ao

Tascha's work for client The Store X | 180 The Strand, London in Editorial has a theme or concept of sophistication and luxury distinguishing it from Tascha's avante garde and graphic aesthetics. 

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"I was inspired by the The Store X website. When I navigated to the site, it was surpising to find that most of the imagery was juxtoposed against these avante garde, ecclectic and vibrant images from 180 Studios. 180 Studios has a different aesthetic than the Soho House, their magazine and their 180 exhibition space. I could see how to approach my vision and I think I tried to reflect a contemporary edge in these works."